Manager – PR & Digital Marketing – BRAC Enterprises – Dhaka

Job Description / Responsibility
• Develop and implement various activities & processes via internal and digital communication tools as per approved Marketing strategy
• Utilise internal and external initiatives, publications and events to communicate and strengthen corporate brand, including but not limited to newsletters, greeting cards, brochure, other promotional and gift materials
• Ensure understanding, implementation and proper adherence of Corporate Brand Guideline and monitor the usage and Brand in Communications across the group in line with Corporate Brand Guideline
• Develop and drive implementation of Enterprises’ Communication Guideline
• Plan, develop and execute Enterprises’ digital/ online marketing strategy to include online, news media, web, e-commerce and Search Engine Optimisation (SEO) to drive the business forwards through key marketing channels
• Manage online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, creating brand advocacy, and search marketing
• Enhance corporate image in Digital, Social and News Media platform and ensure that all marketing initiative in digital platform are being executed effectively, cost efficiently and as per priority

Job Nature

Educational Requirements
Candidates should have Graduation/ BBA/ MBA in Marketing from with minimum GPA or CGPA 2.50 or 2nd division/ class or equivalent result in all academic examinations

Experience Requirements
• At least 3 year(s)
• The applicants should have experience in the following area(s):

Job Requirements
• Age 30 to 32 year(s)
• Experience in FMCG, Beverage or Dairy sector will be given preference
• Must have the skill of multitasking
• Must have the ability to work under pressure
• Must have sound communication skill
• Knowledge in Digital communication
• External & internal communications, brand management
• Marketing processes and channels including Marketing strategy and planning, trade marketing

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